Email Marketing
On-brand, targeted emails that land and convert.
Salesforce Marketing Cloud
Reach customers with the right message, at the right moment
We set up and optimise Salesforce Marketing Cloud so you can run email, automation and personalised customer journeys driven by your CRM data — turning campaigns into measurable, repeatable results.
Automated customer journeys
Certified Salesforce consultants
Connected to your CRM data
Measurable campaign results
25+Years in CRM & ERP
CertifiedSalesforce Consultants
End-to-EndSales, Service & Marketing
GlobalRemote & On-Site Delivery
See it in action
The marketing engine your team runs on
Clear dashboards, connected customer data and everything your marketers need to plan, send and measure in one place. This is the kind of day-to-day Marketing Cloud experience we configure, connect and roll out for you — ready to launch campaigns from day one.
Marketing — Dashboard
Marketing — Dashboard
Salesforce Marketing Cloud dashboard illustration showing campaign KPIs, engagement chart and activity
Segments
Segmentation configured
We build smart audiences from your live CRM data so every campaign reaches exactly the right people.
Journeys
Journeys built to fit
Automated, personalised journeys in Journey Builder modelled on how your customers actually engage — not a generic template.
Analytics
Attribution from day one
Reports and dashboards configured at launch so marketers track opens, clicks and conversions the moment you go live.
Engagement
Connected engagement history
Emails, sends and interactions on one clean timeline, so marketing and sales share a single view of every customer.
Illustrative interface previews
What we do
Get the most from Marketing Cloud
Setup and optimisation that turns marketing into measurable growth.
Marketing That Connects to Your CRM
We set up Marketing Cloud so your campaigns use real CRM data — personalised journeys, smart segmentation and automation — turning one-off sends into connected, measurable customer experiences.
Salesforce Marketing Cloud Services
Journey Builder
Automated, personalised journeys across the lifecycle.
Segmentation
Smart audiences built from your CRM data.
Templates & Content
Reusable, on-brand templates for fast campaigns.
Analytics
Clear reporting on opens, clicks and conversions.
- Email & template setup
- Journey Builder & automation
- Segmentation from CRM data
- Analytics & attribution
1 teamStrategy to send
Multi-channelEmail, SMS & more
Data-drivenPowered by your CRM
Why AppsXpert
A Marketing Cloud partner you can rely on
We’ve set up and connected CRM for a quarter of a century — so your marketing runs on trusted data and proven journeys, not guesswork.
01
Connected to your CRM
We wire Marketing Cloud to your live CRM data so every send is personalised, relevant and up to date.
02
Certified consultants
Certified Salesforce consultants and hands-on delivery on every Marketing Cloud engagement.
03
Journeys that convert
Automated, lifecycle journeys built around how your customers actually engage — not one-off blasts.
04
Measurable results
Analytics and attribution set up from launch so you can prove and repeat what works.
Coverage
What Marketing Cloud covers
The capabilities that power connected, data-driven marketing.
Email Studio
Journey Builder
Audience Segments
Mobile & SMS
Content & Templates
Automation
CRM Data
Analytics
A/B Testing
Consent & Compliance
Decision support
Basic email tool vs Marketing Cloud
If you are using a basic email tool, here is what changes with Marketing Cloud.
Consideration
Basic Email ToolList-based sends
Marketing CloudConnected & automated
Data
Separate lists
Live CRM data
Personalisation
Limited
Deep, data-driven
Journeys
One-off sends
Automated lifecycle journeys
Channels
Email only
Email, SMS and more
Reporting
Basic
Connected to revenue
Marketing Cloud connects your marketing to real CRM data for personalised, measurable campaigns.
How we work
Built around your customer journey
We start with the journeys you want to run, then configure Marketing Cloud to deliver them.
1
Discover
Map your audiences, channels and key journeys.
2
Design
Plan journeys, templates and data flows.
3
Build
Configure email, journeys, segments and automation.
4
Test
Validate sends, data and journeys before launch.
5
Optimise
Measure results and improve campaigns over time.
What you receive
A Marketing Cloud ready to launch
A configured, connected Marketing Cloud and the assets to run it.
Journey PlanYour key journeys mapped and designed.
Configured StudiosEmail and Journey Builder set up.
Audience SegmentsSegments built from CRM data.
Template LibraryReusable, on-brand templates.
Automation SetupTriggered, automated journeys.
Data IntegrationMarketing Cloud connected to your CRM.
Analytics DashboardsCampaign performance reporting.
Training & HandoverHow to run and evolve campaigns.
The payoff
What changes for marketing
Personalised, automated campaigns that you can measure and repeat.
Personal
Relevant Every Time
Messages personalised with real CRM data.
Automated
Always-On Journeys
Lifecycle journeys that run themselves.
Measurable
Results You Can See
Clear reporting tied to outcomes.
Repeatable
Repeatable Wins
Templates and journeys you reuse and improve.
Ways to engage
Choose your Marketing Cloud project
From a quick launch to full journey automation.
Quick start
Marketing Cloud Quick Start
A fast launch of email and a first journey.
- Email setup
- One journey
- Quick go-live
Recommended
Full Marketing Cloud Setup
A complete setup with journeys and data.
- Journeys
- CRM data
- Analytics
Optimise
Marketing Cloud Optimisation
Tune an existing setup for better results.
- Health check
- Journey tuning
- Deliverability
Ongoing
Campaign Support
Ongoing help to build and run campaigns.
- Flexible hours
- New journeys
- Reporting
In their words
“They connected Marketing Cloud to our CRM and built journeys around how our customers really behave. Campaigns feel personal now, and for the first time we can actually see what marketing delivers.”
Head of MarketingB2C retail company
Go further
Related Salesforce services
Marketing Cloud works best alongside a well-run CRM. The same certified team can advise, implement, customise, connect and support your Salesforce org.
Consulting & Advisory
CRM strategy, health checks and a roadmap before you build.
Learn moreImplementation
Full Salesforce setup, migration and go-live across the clouds.
Learn moreCustomization
Tailor Salesforce with flows, objects and Lightning components.
Learn moreIntegration
Connect Salesforce to your ERP, marketing and support tools.
Learn moreSales Cloud
Pipeline, opportunities and sales productivity in one place.
Learn moreService Cloud
Case management and support that keeps customers happy.
Learn moreReports & Dashboards
See your campaigns and pipeline clearly, at a glance.
Learn moreAll Salesforce Services
Browse the full range of Salesforce consulting and delivery.
Explore allWant marketing that connects to your CRM?
Talk to our team about setting up or optimising Marketing Cloud and your customer journeys.
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FAQ
Salesforce Marketing Cloud — common questions
What is Salesforce Marketing Cloud?
Marketing Cloud is Salesforce for marketing — email, automation and personalised customer journeys driven by your data.
Can you build customer journeys?
Yes. We design and build automated, personalised journeys in Journey Builder across the customer lifecycle.
Does it connect to our CRM data?
Yes. We connect Marketing Cloud to your CRM so campaigns use real, current customer data.
Can you help with email deliverability?
Yes. We set up and tune sending, templates and consent so your emails land and perform.
Can you optimise our existing Marketing Cloud?
Yes. We review and improve an existing setup for better journeys, data and results.