Pharma CRM built for medical reps & field sales teams
ALA ePharma CRM is purpose-built for pharmaceutical field sales. Manage doctors and pharmacies, plan beats and appointments, capture daily call reports and expenses, and track territory coverage — all from a mobile-first, multi-language app.
Dashboards
Field-focused dashboards give managers a live picture of the team — an overview plus field-activity, coverage-and-reach and team-and-finance views. Reps see their own plan and numbers, managers see the whole territory.
Doctors & Pharmacies
A complete directory of doctors and pharmacies with specialities, locations, contacts and full visit history — the backbone of pharma field work. Reps always know who to see, where, and what happened last time.
Sales Team & Territory
Organize the field force by reps, regions, areas and sub-areas for precise territory management. Clear territory mapping means balanced coverage with no overlap.
Activities & Call Reports
Plan daily field activity and capture every doctor and pharmacy visit as a daily call report. Coverage is tracked automatically, so managers can see who was visited and how often.
Appointments
Schedule and manage appointments with doctors and pharmacies, with reminders so reps never miss a visit. Visit planning keeps the day organized and productive.
Expenses
Reps capture and submit field expenses on mobile, with approval workflows and roll-up into team-and-finance views. Reimbursement is fast, transparent and fully tracked.
Mobile & Multi-Language
A mobile-first field app lets reps work on the move, even offline, and report instantly. Multi-language support — including right-to-left (RTL) Arabic — makes it ready for global teams.
Administration
Set up multiple branches with users, roles and geography masters for company-wide control. Role-based access keeps reps, managers and admins each in their own lane.
Plan the day, visit, report and review
The full field cycle for medical reps is digitized end to end, so every doctor and pharmacy visit turns into a call report, coverage metric and expense in real time.
Plan
Territory, beat plan and appointments
Visit
Meet doctors and pharmacies on the beat
Report
Capture the daily call report instantly
Track
Coverage and reach measured automatically
Expense
Log and submit field expenses
Review
Managers review team and finance views
Built for the way your medical reps really work
ALA ePharma CRM puts doctor visits, pharmacy calls and daily reporting in every rep's pocket — giving field managers a live view of activity, coverage and results without chasing paperwork.
Doctor & pharmacy visits
Reps log every doctor and chemist call with product detailing, samples and feedback captured on the spot, even when offline.
Smart tour planning
Plan and approve monthly tour programmes by territory, keeping reps on their beat and ensuring full coverage of key accounts.
Daily call reports
Automated daily call reports roll up from the field in real time, so managers see who was met, what was discussed and what comes next.
GPS-verified field force
Geo-tagged check-ins confirm each visit really happened, giving you honest field data and accountable, high-performing reps.
Compliant field reporting and data control
Role-based access, approval workflows and full audit trails keep field data trustworthy, with multi-language and RTL (Arabic) support for global pharma teams.
Learn moreRole-Based Access
Rep, manager & admin views
Geo-tagged Visits
Verified field activity
Approval Workflows
Expenses & activities
Backup & Recovery
Safe, restorable data
Designed for the way pharma field teams work
Built for Pharma Field Force
Doctor and pharmacy directory, territory hierarchy and visit planning designed for medical reps.
- Doctors & pharmacies master
- Areas, sub-areas & regions
- Sales reps & territories
- Appointments & visits
Mobile + Multi-Language
A mobile-first field app with multi-language support, including right-to-left (RTL) Arabic.
- Mobile field app
- Multi-language UI
- RTL / Arabic support
- On-the-go capture
Coverage & Expense Control
Track territory coverage and reach, daily call reports and field expenses in one place.
- Coverage & reach tracking
- Daily call reports
- Field expense capture
- Team & finance views
What pharma teams say about ALA ePharma CRM
We finally have real visibility of field coverage — who visited which doctors and how often — without waiting for paper reports at month-end.
Reps file daily call reports and expenses from the app on the same day, so reimbursements and coverage numbers are always current.
The multi-language and Arabic (RTL) support let us roll the same app out across markets without rebuilding it for each region.
Beat plans, doctor coverage and expenses finally live in one app. Managers spend less time chasing reports and more time coaching the team.
A mobile-first app built for the field
Medical reps plan their beat, record doctor and pharmacy visits, file daily call reports and submit expenses from their phone — with multi-language and right-to-left (RTL) Arabic support.
MR / Rep App
- Beat plan & appointments
- Doctor & pharmacy visits
- Daily call report (DCR)
- Expense capture
Manager App
- Coverage & reach tracking
- Approvals & expenses
- Team & finance views
- Territory performance
Measurable results from field automation
* Results reported by our customers across implementations.
See ALA ePharma CRM in action — request a live demo
Walk through the full field cycle with our team. We’ll tailor a demo to your territories, products and reporting needs.
Frequently asked questions about ALA ePharma CRM
Is it built specifically for pharma field teams?
Yes. It is designed around medical reps and pharma sales — doctor and pharmacy directory, beat planning, daily call reports, coverage and field expenses.
Does it work on mobile and offline?
Yes. It is mobile-first for iOS and Android, so reps can plan, visit, report and submit expenses on the move, with on-the-go capture.
Does it support multiple languages and Arabic?
Yes. The app supports multiple languages including right-to-left (RTL) Arabic, ready for global teams.
How is territory managed?
By reps, regions, areas and sub-areas, giving precise, balanced territory coverage and clear ownership.
Can managers track coverage and expenses?
Yes. Coverage and reach are tracked automatically from daily call reports, and field expenses flow through approval into team and finance views.
Cloud or on-premise?
Both, with source code available as a premium add-on for full control.