CRM software that takes you from lead to repeat order
ALA CRM connects lead capture, pipeline, quotations, field call reporting and support in one place. Reps work on web and mobile, managers get role-based dashboards, and every customer interaction is captured automatically — so nothing slips through and nothing is re-entered.
Dashboards
Role-based dashboards give every user the view that matters to them — executives see the big picture, managers track the team, and reps see their own numbers. Dedicated pipeline, field-activity, support, marketing, customer and catalogue views keep everyone aligned.
Leads & Pipeline
Capture leads from every source and qualify them with scoring and routing. Move them through a clear pipeline while keeping contacts and accounts in a single 360-degree record, so the whole history is always one click away.
Opportunities
Track every deal with stages, values and win probabilities, and see the entire pipeline at a glance. Forecasting and win/loss analysis help managers see what is coming and why deals are won or lost.
Quotations & Catalogue
Build professional quotations from a managed products-and-services catalogue with pricing, then convert them to orders in a click. Consistent pricing and approvals keep quotes accurate and fast.
Sales Team
Organize the sales force by reps and regions, and set measurable targets. Performance against target is tracked automatically, so managers always know where the team stands.
Call Reports
Field reporting is built in — reps file daily call reports (DCR) that roll up into monthly call reports (MCR) for managers. Every dealer, customer or doctor visit is captured with no extra admin.
Engagement
Plan and log activities, run marketing campaigns and capture customer wishes and feedback. Every interaction is recorded against the customer, so follow-ups never get missed.
Help Desk
Log, assign and track support tickets through to resolution. The whole team sees case status, so customer issues are handled quickly and nothing falls through the cracks.
Administration
Set up multiple branches with users, roles and geography masters, and maintain the products-and-services catalogue. Role-based access keeps each user focused on what they need.
From first lead to repeat order
Every stage of the sales journey is captured and connected, so reps, managers and support always work from the same up-to-date customer record.
Capture
Leads from web, campaigns and referrals
Qualify
Score, route and assign to the right rep
Engage
Calls, visits, activities and campaigns
Propose
Quotations from a priced catalogue
Win
Close the deal and convert to an order
Retain
Support tickets and repeat business
Everything your sales team needs to win more deals
From the first enquiry to a loyal, repeat customer, ALA CRM keeps every lead, conversation and support ticket in one place — so your team spends less time on admin and more time selling.
Never lose a lead
Capture enquiries from web, email and phone into one queue, then auto-assign and score them so hot prospects are followed up first.
Visual sales pipeline
Drag deals through every stage, forecast revenue with confidence and spot stalled opportunities before they slip away.
360° customer view
Every call, email, quote and order sits on one timeline, so anyone in your team can pick up the relationship without missing a beat.
Built-in service desk
Turn post-sale support into loyalty with a ticketing desk that tracks every issue to resolution and keeps customers coming back.
Secure, role-based and audit-ready
Fine-grained, role-based access keeps reps, managers and admins in their own lane, with branch-level data isolation, approval workflows and a full audit trail on every record.
Learn moreRole-Based Access
Per-role visibility
Branch Isolation
Data scoped per branch
Audit Logs
Every change tracked
Backup & Recovery
Safe, restorable data
Made for sales teams in the office and the field
Field-Ready Mobile
Reps log calls, plan visits and update opportunities on the move; managers see it live.
- Daily & monthly call reports
- Activity & visit logging
- Customer wishes capture
- Works on web & mobile
Role-Based Dashboards
Executive, manager, rep, field, support and marketing views, each focused on what matters.
- Executive & manager views
- Sales pipeline & forecast
- Field activity & support
- Marketing & customers
Full Sales Pipeline
From lead capture to won deals, with targets and regions.
- Leads to opportunities to quotes
- Sales reps, regions & targets
- Campaigns & engagement
- Help desk tickets
What sales teams say about ALA CRM
Daily and monthly call reports rolled up automatically, so for the first time we could see exactly what the field team was doing without chasing spreadsheets.
Leads, quotations and orders now live in one place, and the mobile app means reps update deals the same day instead of at week-end.
Role-based dashboards mean each rep sees their own numbers and managers see the whole pipeline — everyone is finally working from the same data.
Onboarding new reps is far faster now — the mobile app and a clear pipeline mean they are productive in days, not weeks.
A CRM that travels with your reps
Field reps log calls and visits, update opportunities and raise quotations from their phone, while managers approve, track targets and see the pipeline live.
Sales Rep App
- Daily call report (DCR)
- Log activities & visits
- Update opportunities
- Create quotations
Manager App
- Team pipeline & forecast
- Approvals & targets
- Field activity tracking
- Performance reports
Measurable results from a connected CRM
* Results reported by our customers across implementations.
See ALA CRM in action — request a live demo
Walk through the full lead-to-cash journey with our team. We’ll tailor a demo to your sales process, team structure and reporting.
Frequently asked questions about ALA CRM
How long does it take to go live?
Most CRM rollouts take 4–8 weeks depending on customization, data migration and integrations, with fixed-price delivery.
Is there a mobile app for field reps?
Yes. Reps file daily call reports, log activities, update opportunities and create quotations on iOS and Android; managers get approvals, targets and pipeline views.
What are DCR and MCR?
Daily Call Reports and Monthly Call Reports capture field visits and automatically roll up for managers, giving clear visibility of field activity and coverage.
Can dashboards be role-based?
Yes. Executive, manager, rep, field, support and marketing dashboards each show the right view for that user, with branch-level data isolation.
Can it integrate with our ERP?
Yes. ALA CRM connects to ALA ERP and other systems for two-way sync of customers, products, quotations and orders.
Cloud or on-premise?
Both, with source code available as a premium add-on for full control and no recurring licence fees.