Pharma Sales CRM — Jamaica
A Jamaican pharmaceutical customer digitised its field sales with a Flutter mobile CRM — visit planning, customer and order management, and offline support for reps on the road.
The story behind the project
Field reps were working on paper and spreadsheets, with no real-time view of visits or orders and slow, error-prone order capture — while managers had little visibility into field activity.
We built a Flutter mobile CRM for iOS and Android, designed for the field with offline-first sync so reps never lose work, and dashboards that finally gave managers real-time visibility.
Project facts
What needed solving
Field reps relied on paper and spreadsheets, order capture was slow and error-prone, and managers had no real-time view of visits or sales activity.
Field reps working on paper and spreadsheets
No real-time view of visits and orders
Slow, error-prone order capture
Limited visibility for managers
Unreliable connectivity in the field
How we delivered it
A structured, low-risk engagement built to last.
Discover
We shadowed field reps to understand their day and pain points.
Design
We designed a simple, offline-capable mobile CRM for the field.
Build
We built visit planning, customer and order management in Flutter.
Test
We tested in real field conditions, including poor connectivity.
Go-Live
We rolled out to reps with training and support.
What we built, piece by piece
A field-ready mobile CRM that works with or without a signal.
Solution 01
What we built
Cross-Platform CRM
iOS and Android delivered from a single Flutter codebase.
Solution 02
What we built
Visit Planning
Reps plan and log customer visits with ease, route in hand.
Solution 03
What we built
Order Capture
Fast, accurate orders captured on the spot, in seconds.
Solution 04
What we built
Offline-First Sync
Works without signal and syncs cleanly when back online.
Solution 05
What we built
Customer Management
Full customer profiles and interaction history in the rep’s pocket.
Solution 06
What we built
Manager Dashboards
Real-time visibility of field activity for the first time.
The technology stack
A pragmatic, proven stack chosen for scalability, maintainability and long-term fit.
What changed for the business
Real, measurable outcomes — before and after.
Reps now plan visits, capture orders and manage customers from their phones — even offline — while managers get real-time visibility into field activity for the first time.
Everything we handed over
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